OpenAI's image generator integrated into ChatGPT. When Korean users type 달리 (dal-li) on a QWERTY keyboard still set to English, the keys produce ekffl. This page explains the mapping and how to make the most of DALL-E as a Korean user.
On the standard Korean 두벌식 (2-set) layout, typing while the input is still in English mode maps each Korean character to a specific QWERTY key. The Korean name 달리 is typed as these keys:
Put together: 달리 typed in English mode spells ekffl. Korean users searching for DALL-E who forget to press the 한/영 key first land on this search term — and Google's intent matching now routes many of these searches to DALL-E results.
DALL-E 3 is OpenAI's text-to-image model, now integrated directly into ChatGPT Plus. You describe an image in natural language and the model produces it — no special prompt syntax required. DALL-E 3 is notably better than its predecessors at rendering legible text within images, which matters for creating posters, mockups, and social media graphics.
Korean designers and marketers use DALL-E 3 via ChatGPT Plus to quickly prototype visuals for 카드뉴스 (card news) and 인스타그램 posts. The ability to include Korean text inside generated images — something earlier versions struggled with — has made it practical for social content creation without opening Photoshop. Many Korean freelancers use it to generate initial concepts before refining in Adobe or Figma.